Continental Brands: 2012

Krit and Bite's new range of savory biscuits, has being re-vamped. The biscuits is now smaller, crispier and lighter in texture. As a result the breakages inside the pack are minimum.

The main changes were the flavors, months of testing is the result of a much improved product, the flavors are absorbed by the biscuit and they deliver as soon as you bite on them.

The packs were also re-vamped with a stronger and more attractive packaging, Tasty Treats re-named Bite's , the new name gives a more appetizing and snack image.

Since its introduction sales has doubled and the product is making fast in roads in the savory category long controlled

by the market leader.

Continental Brands

Sunday, July 22, 2012

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